The Manager, Consumer Marketing manages the development and execution of national and local marketing campaigns and promotions for Good Neighbor Pharmacy. The Manager, Consumer Marketing is an experienced business-to-consumer marketer with proven experience in omnichannel marketing strategy, project management, communications, content creation, writing, and branding. This position works closely with multiple stakeholders to ensure franchise members are equipped with relevant marketing materials to promote their pharmacies online and in-store.

This role will be hybrid to our Conshohocken PA office Location

• Manages the development and execution of local and national marketing initiatives, including, but not limited to, creating marketing plans, serving as project manager, developing timelines, drafting internal and external communications, ensuring brand adherence, and partnering with vendors to support marketing initiatives.
• Organizes project plans and timelines to ensure milestones are met and issues are addressed; works with internal stakeholders to execute project plans and keep projects on track.
• Develops consumer-facing content to support national and local campaigns and initiatives to drive awareness and growth for franchise members.
• Aggregates and evaluates key reporting information for the department, including budget adherence and marketing analytics, to measure theeffectiveness of marketing initiatives and deliver recommendations based on performance.
• Plans and executes the web strategy and content for MyGNP.com to drive traffic to franchise locations and support consumer awareness and education of key pharmacy services and offerings.
• Creates and updates marketing collateral for franchise members, including distributing monthly mailings and overseeing creative direction for marketing collateral and mailings.
• Manages opt-in campaigns for franchise members and coordinates distribution of campaign materials for franchise members.
• Maintains effective internal and external communications to inform relevant stakeholders about marketing initiatives and resources.
• Collaborates with Enterprise Marketing to consistently ensure key marketing initiatives are cohesive and effectively promoted and communicated from B2B to B2C.
• Manages the Good Neighbor Pharmacy digital asset management platform and identifies enhancements to increase its value to members.
• Collaborates with the learning and development team to drive users for theGood Neighbor Pharmacy University learning portal. Assists with the coordination of trade show activities, including developing marketing and merchandising opportunities, overseeing floor plans and design, managing plans for the Marketing Lab, training staff and vendors, and more.
• Collaborates with Cencora field team members to keep them abreast of key marketing initiatives to maximize member awareness, engagement, and utilization.
• Must be willing to travel to company events such as trade shows and marketing meetings.
• Performs related duties as assigned.

EXPERIENCE AND EDUCATIONAL REQUIREMENTS:

Requires broad training in fields such as business administration, communications, journalism, English, marketing or similar vocations generally obtained through completion of a four-year bachelor's degree program or equivalent combination of experience and education. Normally requires a minimum of 5+ years directly related and progressively responsible experience. Generally expect a manager to have 5+ years of experience.

MINIMUM SKILLS, KNOWLEDGE AND ABILITY REQUIREMENTS:

• Strong communication skills, especially writing
• Effective time management skills, ability to meet aggressive deadlines
• Strong interpersonal skills to manage vendor relationships and provide customer service to internal staff
• Strong presentation skills
• Strong organizational skills, including project management; attention to detail
• Strong leadership skills
• Strong negotiating skills
• Graphics knowledge helpful
• Strong computer skills in order to operate effectively with company systems and programs; knowledge of Microsoft Word, Excel and PowerPoint

We provide compensation, benefits, and resources that enable a highly inclusive culture and support our team members' ability to live with purpose every day. In addition to traditional offerings like medical, dental, and vision care, we also provide a comprehensive suite of benefits that focus on the physical, emotional, financial, and social aspects of wellness. This encompasses support for working families, which may include backup dependent care, adoption assistance, infertility coverage, family building support, behavioral health solutions, paid parental leave, and paid caregiver leave.

To encourage your personal growth, we also offer a variety of training programs, professional development resources, and opportunities to participate in mentorship programs, employee resource groups, volunteer activities, and much more.

For details, visit https://www.virtualfairhub.com/cencora

Cencora is committed to providing equal employment opportunity without regard to race, color, religion, sex, sexual orientation, gender identity, genetic information, national origin, age, disability, veteran status or membership in any other class protected by federal, state or local law.

The company's continued success depends on the full and effective utilization of qualified individuals. Therefore, harassment is prohibited and all matters related to recruiting, training, compensation, benefits, promotions and transfers comply with equal opportunity principles and are non-discriminatory.

Cencora is committed to providing reasonable accommodations to individuals with disabilities during the employment process which are consistent with legal requirements. If you wish to request an accommodation while seeking employment, please call 888.692.2272 or email hrsc@cencora.com. We will make accommodation determinations on a request-by-request basis. Messages and emails regarding anything other than accommodations requests will not be returned