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Account Based Marketing Director, LHH
Jacksonville, FL
Job Description
Global Account Based Marketing Director, LHH
As the Global Account Based Marketing Director, you will play a critical role in planning, organizing, and executingprogramsthatgeneratenewprospects, advanceexistingopportunities, and drive vertical cross-sales fortheglobal business development teams within specific, targeting accounts and contacts.
Overall, your goal is to drive revenue growth and customer acquisition/cross-sell by effectively engaging and nurturing LHH's key target accounts through personalized and strategic marketing efforts.
ReportingRelationships:- SVP,GlobalCustomerandCandidateMarketingLeaderLHH
- Nodirectreports
- US,UK
- 10%
- English. Additional languages such as French,German,orSpanishpreferred.
- Develop, refine,implement, and optimize account-basedmarketingplansforstrategicaccountsinalignmentwith sales goals and account plans. This will involve identifying key target accounts, understanding their needs and the competitive landscape, and devising tailored, measurable marketing approaches to engage and convert them. Identify and action white space opportunities among top clients for cross-vertical selling.
- Segmentandtargetkeydecisionmakersandinfluencerswithinaccountsusingdata,insights, and account intelligence.
- Createandexecutemulti-channelcampaignsthatengageandnurtureprospectsandcustomers across the buyer journey. This will include leading efforts to personalize marketing campaigns and content for target accounts. This will involve creating custom messaging, offers, and other experiences tailored to specific account needs and pain points.
- Measureandoptimizetheperformanceandimpactofaccount-basedmarketingactivitiesusing analytics and reporting tools and continuously optimize strategies based on insights gained.
- Collaboratewithcross-functionalteamstoensurealignmentandconsistencyofmessagingand branding.
- Partnerwithsalesenablementandsalesdevelopmentteamstoensureleadsareactioned.
- Workingwithproductmarketing,developcollateraltosupportspecificneedsofglobalsales team for strategic accounts.
- Workwithdigitalmarketingteamtoleverageonlinechannelssuchasemail,socialmedia, webinars, and SEO to amplify marketing campaigns.
- Developing dashboard(s) to enable, analyzeandreportondigitalmarketingmetricsandKPIsrelatedtoaccount-basedmarketing performance.
- Manageaccount-basedmarketingbudgetandresources.
AllAboutYou
- Bachelor'sdegreeinmarketing,business,orrelatedfield. MBA is a plus.
- 9+yearsofexperienceinaccount-basedmarketing,demandgeneration,orB2Bmarketing directed toward large enterprise B2B clients.
- Provenhistoryofdesigningandexecutingsuccessfulaccount-basedmarketingcampaignsthat drive pipeline and revenue.
- A results-oriented mindset is crucial for driving success. We seek proven success in achieving measurable outcomes, such as revenue growth, enterprise customer acquisition, vertical expansion, and ROI.
- Strongknowledgeofaccount-basedmarketingbestpractices,tools,andtechnologyplatforms
- Excellentcommunication,presentation,andprojectmanagementskills
- Abilitytoworkinafast-pacedanddynamicenvironmentwithmultiplestakeholders.
- Experienceincollaboratingwithglobalteamsandmarkets. Experience working in global or international marketing teams is a plus.
- Experienceindigitalmarketing,includingemailmarketing,socialmediamarketing,webinars, and SEO.
- Proficientinusingdigitalmarketingtoolsandplatforms,suchas Salesforce.com,Demandbase, ZoomInfo, Google Analytics, LinkedIn, etc.
- Growthopportunitieswithinahumanresourcesgloballeader
- Weprioritizelearningtostayagileinanincreasinglycompetitivebusinessenvironment.
- Wefosteranopen-mindedenvironmentwherepeoplesparkinnovativeideasandexplore alternatives.
- Comprehensivebenefitspackageincludinghealth,PTO,PaidHolidays
- Range$110,000-$160,000peryear plus bonus.
Placementwithinthisrangeisdeterminedbasedongeographiclocation,experience,andother compensatory factors.
AboutLHHTheworldofworkisever-changingandunpredictable.Organizationsareconstantlyfightingabattleto find and maintain their competitive advantage: their talent. To succeed, they can't just rely on what works today, working tomorrow. They need to be ready for next.
LHH exists to help individuals, teams, and organizations find and prepare for what's next. With integrated, end-to-end solutions that include Advisory, Professional Recruitment, Career Transition, andLearning&TalentDevelopment,weareuniquelypositionedtoworktogethertomakeapositive impact on the future of every person we work with at every key career moment.
LHHisattheforefrontofchangetobuildabigger,bolderworkforce.Everydayisanewdaytoprepare for, and we're here to make sure the future works for everyone.
AdivisionoftheAdeccoGroup-theworld'sleadingHRsolutions provider-LHH's8,000colleagues andcoachesworkwith15,000organizationsinover60countriesaroundtheworld.Wesuccessfully help close to 500,000 candidates to enhance their careers every year. Our local expertise, global infrastructure, and industry-leading technology allow us to manage the complexity of critical workforce initiatives and the challenges of transformation. It's why most of the Fortune Global 500 companies choose to collaborate with us.
This is LHH. ReadyforNext.
LHHisanEqualOpportunityEmployer/Veterans/Disabled.
ForadditionalinformationonourDiversityandInclusionpolicy,pleaseconsultthefollowinglink:
Posting date: 04-15-2024
Equal Opportunity Employer Minorities/Women/Veterans/Disabled
Job Summary
Company
Start Date
As soon as possible
Employment Term and Type
Regular, Full Time
Required Education
Bachelor's Degree
Required Experience
9+ years
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