The Role

As an Associate Director of Marketing and Media, you will play a pivotal role in developing and executing strategic marketing initiatives to drive brand awareness, engagement, and growth. Working closely with the marketing team, you will lead efforts to effectively communicate the company's message across various media channels, ensuring consistency and alignment with organizational goals. This position requires a blend of creative thinking, analytical skills, and leadership capabilities to successfully navigate the dynamic landscape of modern marketing.

Responsibilities

• Spearhead all marketing operations, including oversight of third- party vendors, ensuring alignment with company objectives and brand standards.
• Oversee podcast management, from content development to distribution, expanding brand reach and fostering audience engagement.
• Lead strategic media planning efforts, identifying target audiences and selecting appropriate channels for maximum reach and impact. Orchestrate successful email advertising campaigns, from conceptualization to execution, achieving high engagement and conversion rates.
• Develop and maintain a comprehensive marketing calendar, ensuring timely execution of campaigns and initiatives to meet business objectives.
• Oversee brand partnerships and collaborations, negotiating agreements and ensuring alignment with brand values and objectives.
• Define marketing objectives and develop comprehensive strategies to achieve them.
• Lead the development of annual marketing plans, outlining key initiatives, timelines, and performance metrics.
• Maintain brand integrity and consistency across all marketing materials and campaigns. Develop and enforce brand guidelines to ensure alignment with organizational values and messaging.
• Work closely with creative to produce compelling content for various marketing channels, including social media, email, and website. Ensure content is engaging, relevant, and optimized for target audiences.
• Drive digital marketing initiatives, including email marketing, social media advertising, and content marketing. Utilize data-driven insights to optimize campaigns and improve overall performance.
• Collaborate with teams, including sales, to ensure material is up to date.
• Provide leadership, guidance, and mentorship to the marketing team, fostering a culture of creativity, collaboration, and accountability. Set clear goals and expectations, and provide regular feedback and performance evaluations.

Qualifications

• Bachelor's degree in marketing, communications, or related field.
• 4+ years of experience in marketing, preferably in the Government IT space.
  Proven track record of developing and executing successful marketing campaigns across multiple channels.
• Strong analytical skills, with the ability to interpret data, analyze trends, and make data-driven decisions.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
• Strategic thinker with the ability to develop and implement long-term marketing strategies aligned with business objectives.
• Proficiency in marketing software and analytics tools (e.g., Hootsuite, Adobe Creative Suite, Higher Logic, ETC.).
• Demonstrated leadership abilities, with experience managing and developing high-performing teams.
• Strong project management skills, with the ability to prioritize tasks, meet deadlines, and manage multiple projects simultaneously.
• Familiarity with Salesforce and Salesforce reporting.
• Experience in creating visually appealing graphics and marketing materials using Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Canva.

About GovExec:

GovExec's data and insights set the standard for depth, accuracy, and impact for government leaders and contractors. As the market-leading information and intent-based marketing platform, for over fifty years GovExec has empowered the government ecosystem to engage and support government leaders as they work to achieve their missions across federal, defense, and state and local agencies. Our strategic sales enablement and intent-based marketing solutions accelerate revenue growth to fuel market success. The platform is powered by the largest and most sophisticated database in the public sector, GovExec's platform reaches 3.3 million government influencers each month and provides its marketing clients with a significant competitive advantage in driving higher conversion and growth.

Working at GovExec

At GovExec, we believe that a new era of work -- particularly when, where, and how it gets done -- has arrived. We are building a hybrid workplace that allows for greater freedom and flexibility while also fostering a collaborative culture, no matter where you are working. GovExec offers permanent remote work in 20+ states across the US, as well as the option to work out of one of our offices based in Washington DC, New York or San Diego. GovExec also offers a range of great benefits including:

• Medical, dental, and vision insurance plans
• 401(k) retirement plan with company match
• Open time off policy
• Twelve weeks paid parental leave
• Supportive, collaborative teams
• Unique opportunity to help government officials from a private sector company
• Expansive learning and development opportunities

GovExec recruits talent for four salient attributes or qualities:

• Soul of Entrepreneurship
• Culture of Inclusion
• Force of Ideas
• Spirit of Generosity

The compensation range for this role is $50,000 to $65,000.

Government Executive Media Group, Inc. and its affiliates ("GovExec") are Equal Opportunity Employers. We do not discriminate against our applicants because of race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity, or any other status protected by applicable law.