Audience Strategy Manager - DE&I
Washington, DC 
Posted 18 days ago
Job Description

AARP is the nation's largest nonprofit, nonpartisan organization dedicated to empowering people 50 and older to choose how they live as they age. With a nationwide presence, AARP strengthens communities and advocates for what matters most to the more than 100 million Americans 50-plus and their families: health security, financial stability and personal fulfillment. AARP also produces the nation's largest circulation publications: AARP The Magazine and AARP Bulletin.

The Office of Diversity, Equity, and Inclusion (ODEI) is a busy and productive national team engaged in driving awareness about AARP to multicultural audiences (African-American/Black, Hispanic/Latino, Asian-American/Pacific Islander, American Indian/Alaskan Native, LGBTQ+, People with Disabilities).

The Multicultural Audience Strategy Manager assists in implementing the Office of Diversity Equity and Inclusion's (DEI) priorities of fulfilling our Social Mission for members and non-members, increasing relevant engagements to grow diverse membership, addressing age discrimination challenges faced by older individuals and working to ensure the organization is a model DEI organization.


  • Supports the development of relevant DEI initiatives, projects and resources that engage diverse communities within the organization's program and services. Works to build awareness, familiarity and engagement of the organization and its resources with prospective members and communicates the AARP social mission externally for diverse and underrepresented communities; with a focus on people who identify as Hispanic/Latino.
  • Consults with the organization's business units to strengthen organization-wide engagement with diverse communities.
  • Collaborates on national partnerships to connect the organization's resources, advocacy, programming, and services to diverse communities as well as to establish internal partnerships with the national partners.
  • Executes against a wide range departmental and cross-audience strategic plans, to deliver against key aspects of tactical plans.
  • Engages with multiple stakeholders on project deliverables and demonstrates ability to lead on several concurrent projects at different stages of execution/approval.
  • Liaises with operations team to ensure timely and accurate departmental operations. Manages departmental procurement processes, budget tracking, and reporting.


  • Bachelor's degree.
  • 5+ years of experience understanding the nuances of communicating with and working on behalf of the Hispanic/Latino community.
  • Experience working with social mission organizations, spokespersons, and experts focused on Hispanic/Latino audiences.
  • Experience marketing to multicultural audiences, including digital, social media, and emerging communication vehicles.
  • Ability to manage multiple stakeholders for project deliverables and multitask on concurrent projects at different stages of planning and execution.
  • Strong writing skills to work on presentations and reporting documents.
  • Bilingual: Ability speak, read and write in Spanish.

AARP will not sponsor an employment visa for this position at this time.

Additional Requirements

  • Regular and reliable job attendance.
  • Effective verbal and written communication skills.
  • Exhibit respect and understanding of others to maintain professional relationships.
  • Independent judgement in evaluation options to make sound decisions.
  • In office/open office environment with the ability to work effectively surrounded by moderate noise.

Flexible Work Arrangement (FWA)

AARP observes Mondays and Fridays as telecommuting workdays, except for essential functions. Remote work and telecommuting can only be done within the United States and its territories.

Compensation and Benefits

AARP offers a competitive compensation and benefits package including a 401(k); 100% company-funded pension plan; health, dental, and vision plans; life insurance; paid time off to include company and individual holidays, vacation, sick, caregiving, and parental leave; performance-based and peer-based recognition; tuition reimbursement; among others.

Equal Employment Opportunity

AARP is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. AARP does not discriminate on the basis of race, ethnicity, religion, sex, color, national origin, age, sexual orientation, gender identity or expression, mental or physical disability, genetic information, veteran status, or on any other basis prohibited by applicable law.


Job Summary
Start Date
As soon as possible
Employment Term and Type
Regular, Full Time
Required Education
Bachelor's Degree
Required Experience
5+ years
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