The Atlantic has, for more than 160 years, advanced ideas that matter and sparked global conversation on the most important issues of our time. We aim to bring clarity and original thinking to questions of consequence, on topics ranging from politics, the economy, and global affairs to technology, science, and culture. As the third-longest-running magazine in America, we find ourselves at a remarkable moment: one of both continuation and transformation, of upholding our legacy while continuously reinventing ourselves for the future.
Brands have long come to The Atlantic for the same reasons our readers do: our credibility built up over 163 years, our editorial sensibility, and our uncommon perspective. We think beyond traditional advertising campaigns to develop deep, best-in-class partnerships that drive tangible value for the brands we work with.
We are seeking a Creative Strategist to join our award-winning marketing team.
Our Creative Strategists are both great writers and great strategists. They'll be responsible for developing smart, compelling proposals: coming up with creative concepts, developing the overarching strategy, and crafting a client-facing deliverable with a narrative that brings it all together. This essential role requires someone who is equal parts problem-solver and skilled storyteller.
Their primary role will be to create proposals that identify and bring to life the best possible solution for our clients from across multiple disciplines: creative, media, events, sponsorships, research, etc.
This is a great opportunity for someone who has worked in another role in the media industry, or someone who has some marketing experience and is looking to move into media. This is a mid-level position, meaning you'll have a lot of training and support from the rest of the team.
Creative Strategists work in close daily collaboration with the Partnerships team and report into the Director of Creative Strategy.
What you'll do:
Your most important job is to own the proposal. Here's what that means:
Creative Ideation: Lead brainstorms and answer RFPs with big, unexpected ideas that draw upon solutions from across The Atlantic's full-service agency, media company, creative studio, and live events group.
Strategy Development: Deeply understand the client's objective and target audience and identify what tools you can use (or create!) to both creatively and strategically, solve their challenges in a way that's unique to The Atlantic.
Ownership of the Deliverable: Craft a persuasive narrative to articulate what we're proposing and most importantly, why. The deliverable can take shape as a proposal, one-sheet, presentation deck, storyboard, client email, etc.
As a function of the role, you will also:
Learn and grow. We want this to be a role for people to grow out of, this is a place for us to develop talent on our marketing team.
Work cross-functionally with sales, planning, and brand marketing in proposal concepting and strategy development.
Be exposed to a broad range of brands and accounts across automotive, tech, entertainment, healthcare, consulting, financial services and more.
Join high-level meetings with sales and pitch to clients as necessary.
Write well and write better. We want people who write like humans, not robots and/or marketing textbooks.
Be supported by a team of creatives, producers, sellers and media experts who will work with you collaboratively to create your best work.
Who you are:
A curious thinker. You want to know the why behind the ask and you want to understand how things work together. You like to know a little about everything, and you have a pulse on what's happening in our industry and in broader culture.
Biased towards action. Big-thinking is not enough for you. You take action to see your ideas move forward.
An exceptional communicator and listener. You have a natural ability to craft persuasive arguments both verbally and in writing.
A collaborator. This role is 50% solo "thinking and making" work and 50% teamwork. You are comfortable working independently, but enjoy collaborating with others to get the job done. (i.e. sharing ideas, giving and receiving feedback, seeking out answers, etc.)
Imperfect. We don't expect anyone to walk into this job and know everything on their first day, we expect you to be the kind of person who's curious enough to learn what they don't know. We're looking for someone who can grow into this role and out of it.
The Atlantic Monthly Group LLC and its affiliates ("The Atlantic") are Equal Opportunity Employers. We do not discriminate against our applicants because of race, color, religion, sex (including gender identity, sexual orientation, and pregnancy), national origin, age, disability, veteran status, genetic information, or any other status protected by applicable law.
Job offers to work at The Atlantic are contingent upon the candidate's successful completion of a background check, reference checks, pre-employment screening, and compliance with The Atlantic's COVID-19 vaccination policy. TheAtlantic requires all employees to be vaccinated against COVID-19, including subsequent boosters, and submit proof of vaccination status. Employees who cannot receive the vaccine because of a disability/medical contraindication or sincerely-held religious belief may request an accommodation (e.g., an exemption) to this requirement.