The Atlantic has, for more than 160 years, advanced ideas that matter and sparked global conversation on the most important issues of our time. We aim to bring clarity and original thinking to questions of consequence, on topics ranging from politics, the economy, and global affairs to technology, science, and culture. As the third-longest-running magazine in America, we find ourselves at a remarkable moment: one of both continuation and transformation, of upholding our legacy while continuously reinventing ourselves for the future.
The Atlantic is looking for a leader of Revenue Operations to help manage, evolve and grow our direct and programmatic advertising revenue and adjacent opportunities. This leader will have experience managing multiple teams including sales/media planning, ad operations, programmatic revenue, audience distribution. The leader brings experience and depth of knowledge with respect to working with ad tech firms, platforms, DSP's, DMP's, revenue management tools. And, this leader has experience in balancing priorities of multiple revenue streams.
This leadership position will work closely with the Atlantic Brand Partners leadership team, including: SVP Partnerships, Business Operations, Marketing and Re:think, as well as working in tandem with the product, engineering and consumer teams to liaise on behalf of the advertising group.
This position will be responsible for building and executing the plan for a new Saas product, team, and revenue stream and will be responsible for monthly revenue analysis and reporting with the CEO & CFO to help articulate the programmatic business and impacts on the business with respect to traffic, inventory, pricing, general marketplace factors, etc.
This role reports to the CRO & Publisher of The Atlantic and has their responsibilities split into various categories:
Manage Media Planning, Ad Operations, Pricing, and Paid Distribution teams
Manage and mentor the planning, ad operations, and paid distribution teams.
Oversee media planning and pricing process, while working closely with yield and sales to ensure the best combination of outcomes for our advertisers and the business as a whole.
Review all contracts (IOs, vendors, or otherwise) to keep the team up to date and the business in the best position possible.
Oversee and implement pricing strategy with direct sales and programmatic leads.
Oversee monthly billing process
Oversee the Programmatic and Yield teams
Evaluate current and new programmatic opportunities, negotiate contracts, and lead onboarding of new ad partners.
Build robust data analytics for internal team use as well as to share with the executive team.
Continuously audit our current systems and capabilities and make sure they stay best in class.
Work collaboratively with consumer revenue, product and data science to evolve best practices and align on unified yield priorities for the organization.
Contribute to our First Party Ad Strategy
Assist with the strategic and tactical work around our first party data segments and help both the company prepare for the loss of the third party cookies.
Equip sales and marketing with the training they need to meet this new market challenge.
Work cross-functionally to make sure our systems and processes are best in class and ready to meet these new challenges.
Develop new pricing methods and new ways of creating media plans which reflect the new 1PD offering/ audience segments we need
Collaborate with Sales, Product, and Marketing teams
Work with sales leadership, ventures, and live teams to brainstorm new packages and strategies around pricing.
Work closely with Product on new ad products, updates to our existing tech, and acting as a consultant for the B2B needs on any new editorial products or updates.
Work with the Marketing team on improving our brand insights and analytics as well as continuously improving and updating our sales training and materials.
Work with sales leadership and finance on revenue delivery forecasts.
Lead the development of new SaaS offering- working collaboratively with Ad tech team as well as programmatic team
Work cross-functionally with our Product team to inform the development of The Atlantic's innovative adtech system into a SaaS product
Evolve and create GTM strategy for sales of new SaaS product
Initiate sales with beta partners and work to evolve the product based on feedback
Help hire team to market and sell the new Saas product
The Atlantic Monthly Group LLC and its affiliates ("The Atlantic") are Equal Opportunity Employers. We do not discriminate against our applicants because of race, color, religion, sex (including gender identity, sexual orientation, and pregnancy), national origin, age, disability, veteran status, genetic information, or any other status protected by applicable law.
Job offers to work at The Atlantic are contingent upon the candidate's successful completion of a background check, reference checks, pre-employment screening, and compliance with The Atlantic's COVID-19 vaccination policy. TheAtlantic requires all employees to be vaccinated against COVID-19, including subsequent boosters, and submit proof of vaccination status. Employees who cannot receive the vaccine because of a disability/medical contraindication or sincerely-held religious belief may request an accommodation (e.g., an exemption) to this requirement.