Email and Web Digital Marketing Specialist - Remote
Carlsbad, CA 
Posted 21 days ago
Job Description

Come Join our Team! 

Henry Schein Orthodontics, a subsidiary of Henry Schein Inc, is a leading manufacturer of orthodontic appliances, clear aligners, and technology for the global orthodontic marketplace.  We provide innovative products, services, and solutions to help orthodontic practitioners deliver exceptional care to their patients, while concurrently building successful practices. In the USA, our products are marketed to orthodontic practitioners through a strong direct sales force, and internationally, our products are sold in more than 85 countries through 160+ distributors. We are dedicated to providing the orthodontic profession with high quality, innovative products and treatment solutions, backed by attentive customer service and educational support. At Henry Schein Orthodontics everyone is part of the team, with the same goal; to improve patient care and continue to “Advance the Future of Orthodontics” for generations to come.

This position is responsible for the coordination and execution of the Orthodontics marketing's electronic marketing initiatives, including the development and integration of public website content, HTML-based email campaigns, social media, online event registration, and interactive media. Requires strong written communication skills, proficiency in proofing/editing, attention to detail, organization skills and overall ability to multi-task.




  • Responsible for coding, testing, optimizing, publishing and maintaining various websites by utilizing HTML, CSS, PHP and scripting languages in our content management systems (Wordpress). Must be comfortable with building page templates and new website functionality. Update and maintain content on all of our web presence for Henry Schein Orthodontics
  • Responsible for coding, testing, optimizing, and scheduling responsive design emails for both mobile and desktop email clients while maintaining best practices and quality assurance of all outbound campaigns.
  • Maintain email list database selection, hygiene and integrity (data from i.e. Pardot, Salesforce, etc.)
  • Maintaining web hosting sites (Siteground) and DNS management (GoDaddy)
  • Gather analytics for all web presences and email automation. Report analysis of email / website metrics and performance tracking
  • Support and administer Cvent Event management system for Henry Schein Orthodontics, and help integrate with other websites and social media presences.
  • Regularly monitor activity, function and outdated content. Proactively remind stakeholders to update their sections and submit web requests to ensure web presence are up-to-date.
  • Production design to optimize visual content for websites, social media and email automation projects.
  • Coordinate the activities of multiple content producers and designers for electronic promotional activity, including ad banners, email marketing, etc.
  • Stay abreast of and recommends email/web marketing best practices with coding, design and testing of digital campaigns
  • Assist with other digital programs that are implemented by the marketing team (Whova, Showpad, etc
  • Participate in special projects as needed.




Intermediate level professional; developing knowledge within own discipline. Some evaluation, originality or ingenuity required to perform tasks. Frequently apply the fundamental concepts, practices, and procedures of a particular field. Apply company policies and procedures to resolve a variety of issues.




Work on problems of limited to moderate scope and impact where analysis of situations or data requires a review of a variety of factors. Analyze possible solutions using standard procedures to solve straightforward problems. Exercise judgment within defined procedures and practice to determine appropriate action. Build productive internal/external working relationships.




Receive a moderate level of instruction on day-to-day work and detailed instruction and guidance on new projects or assignments.



Typically 2 to 4 years of related professional experience.




Typically a Bachelor's Degree or global equivalent in related discipline.




  • Basic understanding of industry practices
  • General proficiency with tools, systems, and procedures
  • Basic planning/organizational skills and techniques
  • Good decision making, analysis and problem solving skills
  • Good verbal and written communication skills
  • Basic presentation and public speaking skills
  • Basic interpersonal skills
  • Developing professional credibility




  • At least 2 years of experience in an office environment in a marketing role.  
  • Highly developed capabilities/skills in a PC environment working with Adobe Dreamweaver, Adobe Photoshop and social media tools.
  • One year of experience on entry level web development (HTML, Java, Script, XML, CSS).
  • Prior digital marketing agency experience a plus.
  • Knowledge of Cvent management system a plus.




Typically, to advance to a new job level, TSMs must demonstrate professional behavior and should consistently be at the high-end of meets expectations or consistently exceed expectations.




Travel typically less than 10%. Office environment. No special physical demands required.



Henry Schein, Inc.  is an Equal Employment Opportunity Employer and does not discriminate against applicants or employees on the basis of race, color, religion, creed, national origin, ancestry, disability that can be reasonably accommodated without undue hardship, sex, sexual orientation, gender identity, age, citizenship, marital or veteran status, or any other legally protected status.


For more information about career opportunities at Henry Schein, please visit our website


Job Summary
Employment Term and Type
Regular, Full Time
Required Education
Bachelor's Degree
Required Experience
2+ years
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