Marketing and Communications Director
Santa Barbara, CA 
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Job Description

Position Information

Payroll Title: Marketing Manager 1

Job Code: 0471

Job Open Date: 7/8/21

Primary Consideration Date for Open Until Filled: 7/22/21

Department Code-Name: EAPQ

Percentage of Time: 100%

Collective Bargaining Unit (CBU): n/a

Grade Type/Grade: MSP/24

FLSA Exemption Status: Exempt

Work Location: UCEAP Systemwide Office in Goleta, CA (near UCSB)

Pay Rate/Range: $75,000 - $113,00/year; salary commensurate with qualifications

Days/Hours: Monday-Friday 8:00am-5:00pm (Pacific Time) or similar. May require some work outside of regular business hours.

Departmental Statement

The University of California Education Abroad Program (UCEAP) is committed to promoting excellence through diversity, equity, and inclusiveness. In keeping with the academic mission of the University of California, UCEAP recognizes that diversity is integral to the University's achievement of excellence and strives to create an environment that is welcoming for all. UCEAP upholds the principle of equal opportunity for all and adheres to the University of California Diversity statement.

Through international academic experiences, UCEAP inspires students to explore and transform their lives, UC, and the world. Since 1962, UCEAP has served as the UC systemwide study abroad program, supporting this mission and serving over 100,000 students across all 10 UC campuses and over 30,000 international exchange students. UCEAP typically has over 6,000 student participants annually and is active in over 40 countries worldwide. Sustained by strong academic excellence, spirited faculty collaboration and an interrelated support system, UCEAP produces future global citizens and thought leaders. www.uceap.universityofcalifornia.edu

Learn more about working at the University of California https://ucnet.universityofcalifornia.edu/working-at-uc/index.html and our competitive benefits https://ucnet.universityofcalifornia.edu/compensation-and-benefits/index.html

Summary of Job Duties

The Marketing and Communications Director (Marketing Director) serves as a recognized organization-wide expert. with significant impact and influence on organizational policy and program development. Regularly leads projects of critical importance to the organization. Due to UCEAP's self-funded status, the impact of these projects and initiatives on enrollment and advocacy for UCEAP carry substantial consequences. Directs organization-wide initiatives that include formulating strategies and policies, and administering processes and resources.

Develops and implements comprehensive, strategic marketing plans and oversees the marketing, communications and outreach efforts of UCEAP. Provides student outreach communications including the conceptualization, development, implementation and review of multi-dimensional marketing programs; involves analysis of identified constituencies/student audiences and the development of programs, services, and outreach to meet identified needs and influence public perception; includes all media including web marketing and social media; involves "brand" development and/or enhancement.

Under the direction of the Associate Vice Provost & Executive Director (Executive Director), creates comprehensive, integrated, cost-effective and strategic marketing plans that support UCEAP's vision, mission and student recruitment and participation goals. Identifies, conceptualizes and implements new marketing plans and related goals and objectives. Evaluates marketing efforts for efficiency and efficacy. In collaboration and consultation with senior staff and stakeholders formulates strategy to increase UCEAP's visibility and to meet UCEAP's short term and long term enrollment goals and objectives

Minimum Requirements

Bachelor's degree in marketing, communications, business or related field required.

Minimum 7 years experience in marketing, or related area, including team management and supervisory experience.

Knowledge of principles and methods of developing a comprehensive, strategic marketing program. Demonstrated capacity to envision, design, and implement a successful and comprehensive marketing and communications strategy in an organization with complexity characteristic of a university or similar organization.

Ability to think strategically and execute strategic marketing programs through effective management of multidimensional communication channels including digital and social media.

Demonstrated collaboration, data-driven decision making, and strategic skills characteristic of a leadership-level marketing position.

Exceptional interpersonal, written and oral communication abilities and strong presentation skills.

Working knowledge of advertising, creative design, copy writing and editing, web design, social media, and branding development.

Knowledge of current marketing and communications trends and emerging technologies in marketing applications, including ability to understand and apply market research, strategies and tactics, and demonstrated experience in utilizing marketing analytics to guide decision-making.

Previous success in producing and driving successful content strategy that effectively attracts significant, desired audience through traditional and non-traditional channels, including digital platforms.

Experience successfully developing and managing budgets for multiple projects. Proven experience with internal and external (vendor) resource management.

Solid organizational skills to lead a team working on multiple, simultaneous projects of varying complexity levels with competing and sometimes changing deadlines; ability to establish goals and work load priorities, and complete projects within budget and time constraints.

Proven ability to lead a cohesive marketing and communications team. Ability to effectively delegate and provide direction under stringent deadlines, and to coach and evaluate professionals.

Demonstrated team-orientation and client-focus with ability to work collaboratively; self-starter with ability to work as part of a larger team, and to balance interests and needs of a variety of stakeholders in a complex, consensus-based setting.

Ability to facilitate consultation with and advisement to leaders and stakeholders such as Regional and IT Directors, , web group, campus administrators and staff across all UC campuses, regarding coordination of marketing strategies, activities and deliverables. Ability to interact with, and provide smooth interface among, constituencies with diverse priorities.

Proven ability to propose and implement strategic and innovative solutions to problems with a positive, collaborative approach. Demonstrated history of establishing credibility, earning trust, and gaining the confidence of diverse constituents by seeking and incorporating feedback into decisions, while integrating the needs of stakeholders into a cohesive strategy.

Desirable Qualifications

A Master's degree in marketing, communications, business or related field, or an equivalent combination of education and professional experience is preferred.

Thorough familiarity with marketing analytics and data management tools.

Special Conditions of Employment
  • Satisfactory criminal history background check.
  • UCSB is a Tobacco-Free environment.
  • The UCEAP Systemwide Office is located off-campus in Goleta, CA (near UCSB).
Special Instructions:

For full consideration, please include a resume and a cover letter as part of your application.

Job Functions/Percentage of Time/Duties

Order of
Imp

Essen
Duty

%

Freq.

Function

Duties

1

Yes

50

Daily

Develop/Lead Marketing & Communications Strategies

As a unit director, operates at UCEAP's highest administrative level to develop and manage strategic communications programs having organization-wide impact. Leads complex communications issues with little or no precedent, where analysis of situations requires an in-depth knowledge of multiple communications media, including written, visual, and electronic, and associated technical applications. Applies deep knowledge of UC's and UCEAP's vision and missions, goals, policies, and infrastructure, including the complexities of a system-wide academic program and strong knowledge of current affairs and marketing trends, in engaging in strategic planning, project management and implementation.

Provides expertise to senior leadership to build an organizational brand and create tools for positioning the organization strategically with the organization's clients, partners and other stakeholders. Serves as a resource and subject matter expert to organization in matters involving all communications needs. Serves as internal expert on study abroad trends and performs ongoing analyses of competitive programs. Engages in organization-wide strategic planning; conceptualizes, develops, recommends and implements new marketing plans. Directs the planning, preparation and production of a variety of marketing materials in print as well as in electronic and digital formats. Leads strategic marketing and recruitment initiatives and content development strategy for all media. Directs content creation for all marketing materials and determines effective advertising and recruitment strategies. Oversees the management and development of social media strategy for news, information and public relations. Leads highly complex organization-wide communications programs to serve the needs of the all stakeholders and constituents, including a diverse student audience, in a competitive, dynamic study abroad landscape to reach UCEAP's annual enrollment requirements for sustainability.

Consults with senior leadership to create, develop, recommend and implement comprehensive long and short term strategic communications plans, effective messaging, and problem resolution. Develops and implements strategy for building audience base for content delivered via social and all other media. Utilizes tools/metrics to gauge effectiveness of efforts, reports to senior leadership, and adjusts strategy accordingly.

2

Yes

20

Daily

Leadership & Mgmt of Marketing Unit

Applies comprehensive understanding of technical applications to direct professional technical staff, including design concepts, various media, and applications. Applies understanding of all aspects of communications, including strategic planning for various media venues, technical aspects and requirements of various venues, and most appropriate and effective applications to managing and leading the operations of the Marketing & Communications unit. Conducts regular staff meetings with full-time staff and student employees. By delegation and direct involvement, guides and oversees work of Marketing staff in executing the outlined marketing objectives. Establishes and implements operational guidelines and trains, leads, mentors and monitors staff to ensure completion of projects within established deadlines and performance standards. Oversees work processes and output, and ensures standards are met, that continual improvement is achieved, and that the department is consistently providing constituents with the highest levels of service. In consultation with UCEAP leadership, prepares and monitors marketing budget. Responsible for managing relationships with and work completed by external firms (e.g., design and communications consultants, vendors, etc.).

Regularly completes UC training in management and supervision, as recommended or assigned.

3

Yes

30

Daily

Leadership: Communication, Collaboration&Consult.

Serves as a resource to organization in matters involving all communications needs. Leads discussions of identified marketing needs from multiple stakeholders; provides comprehensive resolution to problems, complaints, issues or concerns from all constituencies. Works in collaboration with leaders and stakeholders such as Regional Directors, Research Director, Alumni/Development Director, IT Director, web group, Finance Director, campus administrators and staff across all UC campuses, and other workgroups, to identify and meet immediate and long-term marketing needs, and to ensure consistency of program messages and coordination of marketing materials and communications. Cultivates relationships with campus study abroad office administrators and staff on all UC campuses; coordinates and assists in the development and implementation of marketing and student recruitment efforts. Works in collaboration with UCOP, campus study abroad administrations and offices and study centers abroad to develop strategies and tools for effective recruitment and retention of UC undergraduates to study on UCEAP programs.

Coordinates cooperative efforts with campus study abroad offices, departments and student groups to promote UCEAP. Consults with and supports initiatives as outlined by the Associate Vice Provost & Executive Director, providing information, offering recommendations and completing projects as requested.

Consults with and advises senior staff on significant communications, in developing effective communication strategies and appropriately responding to inquiries regarding sensitive or complex matters. Advises and assists Associate Vice Provost & Executive Director and senior staff, as requested, in preparing communications related to UC stakeholders and constituents such as UCOP, UCEAP Governing Committee, Campus Administrative Directors, Campus Faculty Directors, multiple system-wide committees (registrars, diversity officers, student health center, financial aid, etc.), as well as entities outside UC such as international university partners, US peer institutions, professional organizations in international education (IIE, NAFSA, FORUM, EAIE, AIEA, APLU), government agencies (State Department, Department of Commerce, Legislative Analyst's Office), and the media.

Works with other UCEAP directors, unit heads and professionals to:
-develop appropriate policies and procedures for assigned duties and responsibilities;
-prepare fiscal reports and provide analyses and recommendations to UCEAP leadership; and,
-contribute ideas in developing long and short term strategic planning.

Equal Opportunity/Affirmative Action Statement

The University of California is an Equal Opportunity/Affirmative Action Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.

Reasonable Accommodations

The University of California endeavors to make https://jobs.ucsb.edu accessible to any and all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact Katherine Abad in Human Resources at 805-893-4664 or email katherine.abad@hr.ucsb.edu. This contact information is for accommodation requests only and cannot be used to inquire about the status of applications.

Privacy Notification Statement

The State of California Information Practices Act of 1977 (effective July 1978) requires the University to provide the following information to individuals who are asked to supply information about themselves: Application: The principal purpose for requesting information on the Application is for applicant-tracking purposes and to collect applicant contact information. Affirmative Action and Equal Employment Opportunity Data Form: Information furnished on this form is requested by UCSB's Affirmative Action Office. The University of California, Santa Barbara is a Federal contractor and, therefore, must comply with Affirmative Action regulations issued pursuant to Executive Order 11246, Federal Revised Order No. 4, Section 503 of the Rehabilitation Act of 1973 and Section 402 of the Vietnam Era Veterans Readjustment Assistance Act of 1974. Furnishing the information on this form is voluntary. There is no penalty for not completing this form. The offices responsible for maintaining the information supplied on this form are the UCSB Human Resources Office and the Affirmative Action Office.

GENERAL DATA PROTECTION REGULATION (GDPR) STATEMENT FOR PERSONS IN THE EUROPEAN ECONOMIC AREA: As part of our commitment to protecting your privacy, the General Data Protection Regulation (GDPR) Privacy Statement ("Privacy Statement") is designed to provide you, as a person in the European Economic Area, with information regarding the types of personal information that the University of California's Human Resources departments and offices collect about you. The Privacy Statement can be found at:
https://ucnet.universityofcalifornia.edu/gdpr.html.nformation supplied on this form are the UCSB Human Resources Office and the Affirmative Action Office.

Notice of Availability of the UCSB Annual Security Report

The University is committed to providing a safe and secure campus environment for our students, faculty, staff, and visitors. In accordance with the "Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act" (Clery Act), UCSB publishes an Annual Security Report to provide information regarding campus safety and security policies, crime statistics, and resources to current and prospective students and employees. This report includes statistics for the previous three years concerning crimes reported to Campus Security Authorities (CSAs) that occurred on campus, in certain off-campus buildings or property, and on public property adjacent to and accessible from campus. The report also includes campus policies concerning crime prevention, crime reporting, alcohol and drug use, sexual and interpersonal violence, student discipline, and other matters. To access the Annual Security Report, visit www.police.ucsb.edu/asr. A copy of this report may also be requested by contacting the UCSB Police Department (call 805-893-3446 or visit 574 Public Safety Bldg., Santa Barbara, CA 93106 during business hours). To learn more about the Clery Act and CSA duties and reporting requirements, please visit www.police.ucsb.edu/clery-act.


 

Job Summary
Start Date
As soon as possible
Employment Term and Type
Regular, Full Time
Required Education
Bachelor's Degree
Required Experience
7+ years
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