The Email Marketing Specialist is an integral member of the marketing automation program within the Mass General Hospital Development Office. They are responsible for all phases of production to support the hospital's direct marketing program, including setting up programs in Marketo, managing landing pages and creating donation forms in WordPress, managing ad campaigns in Facebook Ads and Google AdWords, and completing related production and quality assurance tasks.
Reporting to the Senior Director of Development, Marketing Technology, the Email Marketing Specialist translates requirements, content and direction from strategy documents into on-time and error-free email and digital marketing/advertising programs. They are also responsible for identifying new customer needs for technologies, templates and tactics, developing and implementing solutions, and facilitating frequent client-facing meetings.
The ideal candidate will have experience with marketing automation, web publishing, email marketing, digital advertising and social media tools, and will possess a high level of creativity, initiative and energy. They will be an exceptional individual contributor and a team player, with a strong sense of professional ethics, and the ability to work effectively in a large, complex, dynamic, and sophisticated organization.
Diversity and inclusion are priorities for our office and the . We strongly believe that encouraging a broad range of opinions, ideas and perspectives drives creativity, innovation and excellence. In the Development Office, we are committed to advancing equity by building a team with diverse identities and experiences.
Due to COVID-19 workplace safety guidelines, our team members are presently working remotely, with some exceptions. Until a return to our on-site office setting is approved by hospital leadership, interviews will be conducted virtually. We remain flexible and are prepared to discuss your needs during this time.
to learn more about our team and what it's like to work with us.
This position requires 2-4 years related technical and digital marketing experience and a Bachelor's degree.
The ideal candidate will also possess the following skills, abilities and attitudes:
is one of the world's top academic medical centers. It is the third oldest general hospital in the United States and the original and largest teaching hospital of Harvard Medical School, where nearly all our staff physicians serve on the faculty.
In 1811, Mass General was founded to serve its neighbors and those in need, a commitment that is just as strong today as it was two centuries ago; the only difference is what it means to be a "neighbor." Our community today extends far beyond Boston's borders. And as we strive to make a difference today in the health of our communities near and far, we prepare for the future by educating the next generation of clinicians and scientists.
Mass General is consistently named as a top hospital by U.S. News & World Report, and the "Best Hospitals to Work For" by jobseekers and employees on Indeed.com. Other best employer awards come from the Boston Globe, Glassdoor and Women's Choice.
The Development Office
The is a vibrant and collaborative team focused on advancing the hospital's mission of health care excellence. We are committed to expanding the philanthropy that makes this mission possible.
We offer a competitive package including generous health care and retirement plans, positions in a variety of program areas and a flexible work environment. We also provide an array of professional growth and development opportunities.
The Campaign for Mass General
This is a pivotal moment in medicine and Mass General is poised to lead the way. That's why we launched The Campaign for Mass General, a bold fundraising campaign with a working goal of $3 billion. Through this ambitious effort, we seek to align our institutional goals in patient care, research, education, and community health with the philanthropic interests of our donors and prospects.
How to apply
All applicants must apply online via . Applications must include a current resume and a cover letter detailing applicable experience and accomplishments.EEO Statement
Mass General is committed to diversity among its employees and encourages qualified candidates from all backgrounds to apply.
By embracing diverse skills, perspectives and ideas, we choose to lead. Applications from protected groups such as veterans and individuals with disabilities are strongly encouraged to apply.