Marketing Database Specialist
New York, NY 
Posted 1 month ago
Position No Longer Available
Position No Longer Available
Job Description
Marketing Database Specialist
Job ID 2021-1350
Job Category Marketing/Art Services
Location US-NY-New York

Join PLI and represent the legal community's premier provider of continuing education and research services as a Marketing Database Specialist in our New York office. Work in a collaborative environment that prides itself on a genuine commitment to a work-life balance (3+ weeks of vacation days and hybrid remote/in-person schedules for most roles!). Grow your career and join a creative team of analytical minded people dedicated to extracting value, insights, and process improvements from our vast amounts of data. The Marketing Database Specialist will be responsible for the daily maintenance, data quality, and growth of the enterprise databases to drive marketing and sales initiatives to completion.

PLI serves lawyers and other professionals with innovative programs and publications. With a sterling reputation developed over 80+ years, PLI is a trusted resource for the legal community and known for its dedication to providing pro bono training and resources to ensure access to justice.

Your responsibilities as Marketing Database Specialist

Provision Client Access

    Verify the accuracy of information provided in various formats to grant and remove access to customers using multiple CRMs (in-house, Salesforce, and Salesforce Marketing Cloud)
  • Communicate effectively across departments and with our customers to resolve data discrepancies
  • Upload daily lists of leads to Salesforce and monitor its accuracy

Data Hygiene / Data Enhancements

  • Proactively identify and correct erroneous data including duplicates and malformed data
  • Perform online research, utilize third-party information, and other techniques to maintain high data quality across Marketing related areas


  • Extract data from internal and third-party databases using conditional statements and Boolean logic
  • Use a data driven approach to create customer segmentations that match the data to the message of the marketing campaigns
  • Create custom reports to monitor the health of the database and to identify areas of improvements

Process Improvements

  • Identify opportunities for database growth, health, automation advancements
  • Contribute ideas to validate customer information using algorithms or pattern recognition
  • Become an early adopter of new technologies implemented within the organization
  • Other duties, as assigned.

Qualified candidates will have:

  • Bachelor's degree - required
  • 1-3 years of relevant experience is required
  • Strong written and oral communication skills
  • Experience with enterprise CRM systems and working with large datasets
  • Intermediate skills in Excel (data manipulation formulas, and pivot tables required)
  • Basic SQL data extraction skills and knowledge of VBA highly desirable
  • Attention to detail with an eye for the bigger picture
  • Strong problem-solving and analytical skills with the ability to resolve timely issues with little escalation
  • Salesforce experience a plus

Your benefits at PLI

PLI offers a generous benefits package and is committed to creating an interesting, collegial, and supportive work environment:

  • Medical, dental and vision plans for employees and their families
  • Generous employer contribution to employee retirement savings account
  • Ample paid time off and holidays, summer Fridays
  • Flexible hybrid remote/in-person scheduling for most roles
  • Unlimited access to LinkedIn Learning web-based training along with other career development opportunities
  • Work-life balance initiatives

About PLI

Practising Law Institute ("PLI") is a nonprofit learning organization dedicated to keeping attorneys and professionals at the forefront of knowledge and expertise, as well as preparing them to fulfill their pro bono responsibilities.

Chartered by the Regents of the University of the State of New York, PLI was founded in 1933 by Harold P. Seligson. The organization provides the highest quality, accredited, continuing legal and professional education programs in a variety of formats. PLI publishes a comprehensive library of Treatises, Course Handbooks, Answer Books and Journals also available through the PLI PLUS online platform. The essence of PLI's mission is its commitment to the pro bono community.

Only those applicants who meet our requirements for this position will be contacted.

Practising Law Institute is an equal opportunity employer. More information about PLI may be found on our website

EEO Statement
PLI is an equal opportunity employer and does not discriminate against any candidate based on race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, military and veteran status, sexual orientation, or any other factor protected by federal, state or local law.


Position No Longer Available
Job Summary
Start Date
As soon as possible
Employment Term and Type
Regular, Full Time
Required Education
Bachelor's Degree
Required Experience
1 to 3 years
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