The 1.3 million-member United Food and Commercial Workers International Union (UFCW), a powerful voice for working men and women, is seeking a Senior Content Strategist to develop content for use across UFCW’s social media platforms, website, and text message and email programs. This role has significant responsibility for finding new and creative ways, using video, graphics, and text, to express UFCW’s brand, voice and message on both public and private platforms. The Senior Content Strategist will also develop content with the goal in mind of expanding the union’s online influence and engagement among our members and our industries (retail, grocery, meatpacking, distillery, and others). Compassion for others and a commitment to working people struggling to build a better life are musts. This position reports to the Assistant Director of Communications, Digital and will work in our DC office. Work requires limited travel and/or irregular or unpredictable hours. ESSENTIAL DUTIES AND RESPONSIBILITIES
Creates original content including graphics, video, and text for UFCW social media platforms and UFCW websites that engages and grows our audience.
Audits the UFCW’s existing digital content for gaps and performance. Develops and test new content to meet measurable goals.
Manages the editorial calendar.
Develops guides and training materials to help spread best practices for digital communications to Local Unions.
Keeps current on emerging technology and trends in digital communication.
Assists with promotional campaigns on UFCW properties.
Assists in managing and executing member communications programs (email and blast text).
Assists with creative strategy and long-term planning.
Monitors UFCW’s social media platforms for opportunities for engagement, requests, and questions.
Bachelor’s degree and at least 5 years of experience in digital communications or social media strategy. Experience writing, designing and editing content for public audiences.
Strong ability to draft effective copy and write for online audiences.
Fluency working with social media platforms and digital means of communications (websites, texting, online, email, video, etc.) and eagerness to adapt to the latest trends.
Ability to create an editorial calendar that is driven by and responsive to the UFCW communications team’s goals.
Can break down complex concepts and communicate them in visually appealing and creative ways.
Knows how to report on web and social media analytics and how to use performance to inform future content.
Good eye for graphic design (extensive design experience not required).
Must be a team player, with a positive attitude, who enjoys collaborative work environments.
Excellent time management and organizational skills with the ability to juggle multiple projects and deadlines at once.
Must be results oriented and highly organized, with the ability to prioritize projects and activities.
Must possess ability to think strategically, with the ability to prioritize projects and activities.
Is commited to learning and enjoys personal professional development. Self-starter, good at identifying opportunities to improve their work and their organizations’ reach.
Proficiency with web content tools including Wordpress, Siteimprove, Google Analytics or similar platforms.
Fluency in Adobe Creative Suite, with a focus on InDesign, Illustrator, and Photoshop.
Experience using email builder (such as MailChimp, Action Network) and blast text message programs.
UFCW is committed to staff diversity. We welcome qualified people of all backgrounds to apply. UFCW is an equal opportunity employer. Reasonable accommodations will be provided pursuant to the Americans with Disabilities Act (ADA).