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Sr. Social Media Manager
Washington, DC
Job Description
The 1.3 million member United Food Commercial Workers International Union (UFCW), a powerful voice for working men and women, is seeking a creative, analytical, forward-thinking and organized Sr. Social Media Manager to manage the strategy, execution, and growth of UFCW’s social media campaigns.
The Sr. Social Media Manager’s role is to support member communications, develop digital communications training and guide adoption of new technology, digital products and processes across the department and organization.
DUTIES AND RESPONSIBILITIES
Compensation: Salary commensurate with experience. Generous benefits.
Duration: Fulltime position; posting closes when position is filled.
The Sr. Social Media Manager’s role is to support member communications, develop digital communications training and guide adoption of new technology, digital products and processes across the department and organization.
DUTIES AND RESPONSIBILITIES
- Assists Assistant Director with developing digital and social content strategy and counsel Communications Director on long-term planning.
- Responsible for managing UFCW Action communications programs (email, blog, social media, and owned media) and overseeing the development of original content. Establish online UFCW communities, increase and track digital engagement with UFCW members and allies.
- Works with Data Director to establish social media data and analytics program with ongoing testing and media monitoring and analysis. Manage quarterly, and annual analytics and metrics reports.
- Creates social media content that engages UFCW’s priority audiences.
- Help local unions’ establish their own analytics and tracking programs.
- Creates digital communications programs to enhance organizing and bargaining campaigns.
- Develops workshops and trainings to roll out new digital products and practices to local unions.
- Develops outreach plan to build relationships with online influencers (including targets). Develops campaigns and opportunities to coordinate campaigns with other digital teams at allied groups and organizations.
- Keeps UFCW’s communications current on emerging technology and social community trends.
- Bachelor’s degree and a minimum of 4-6 years of experience in digital communications, public relations, social media strategy, with a strong working knowledge in social media analytics.
- Team player, amazing story-teller, able to translate information into visual (video, photo, and graphic) executions.
- Experience managing partnerships and coordinating with outside organizations.
- Strong social communications and presentation skills. Ability to write, design and edit communications and web content.
- Experience with basic web design. Experience using with Netbase, IQ, Quid, Pathar or other monitoring and analytics tools.
- Graphic design skills and experience working with PowerPoint, InDesign, Photoshop or Final Cut Pro, not required but desirable.
- Work requires frequent last minute travel and/or frequent irregular or unpredictable hours.
Compensation: Salary commensurate with experience. Generous benefits.
Duration: Fulltime position; posting closes when position is filled.
Contact Information
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Job Summary
Start Date
Immediately
Employment Term and Type
Regular, Full Time
Required Education
Bachelor's Degree
Required Experience
4 to 6 years
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