Social Networking is all the rage these days with such sites as Facebook, Twitter, Linkedin, Classmates, Reunion, and Plaxo. Essentially, these sites function as Internet based communities for the purpose of sharing similar interests. They’re great for staying connected with friends, family and associates, but how can you use them to build your career.

Since most jobs are never even posted, In-Person Networking is the most-time consuming job search technique, yet the most effective. The new phenomenon of Social Networking allows us to harness both the Internet and In-Person Networking to create a powerful high tech and high touch approach to job searching.

I recommend that you:

• Initiate your social networking with just Linkedin, Facebook and Twitter.
• Follow the directions for setting up a profile which is free and easy.
• Invite in as many appropriate “contacts”, “friends” or “followers.”
• Post an update about your job search – be focused and specific.
• Request a “coffee talk” and ask for career advice and three additional contacts.
• Add more connections and thereby increase your “deputized job search agents.”

Remember:

• Social networks are merely “virtual” relationships.
• Take your “virtual” network to the next level and nurture a “real” network.
• Don’t get overwhelmed with networking – just take the first step and log on.
• Be patient and persistent - it takes time and effort to build your “real” network.

Networking is a planned and systematic approach of reaching out and contacting friends, family, colleagues, alumni and anyone who can open doors for you. Networks whether Internet-based or In-Person based are safety nets. The larger your network, the more safe you are. Social networking is an exciting and useful tool to help you build and maintain your real safety net in case of a career emergency.

Tom’s Tip: Social Networking beats NOTworking.