Company Overview

Our Story

We are proud of the communities we grew up in — filled with shops owned by our neighbors, and where people can gather. The rise of e-commerce showed us how online personalization can unlock proven value for both people and businesses, and the brick and mortar world has had a hard time keeping up.

Upside is not just leveling the playing field, we're leveling up the playing field. With Upside, people earn cash back and businesses earn proven profit, so communities grow stronger. And every transaction through Upside benefits the world at large, offsetting carbon and food waste so that our communities thrive for years to come.

Our Vision

We envision a future with vibrant, sustainable communities.

Our Mission

Our mission is to create proven value in our communities—for people, businesses, and our planet.

Our Values

  • Empathetic - We enjoy learning from our users, merchants and teammates in an effort to improve every day. We thoughtfully build products that add value and seamlessly become part of your every day.
  • Genuine - We are passionate about our mission to help people & businesses thrive. We are our authentic selves, inside and outside the office.
  • Diverse - We are deliberate about building a diverse workforce, and value the richness that different perspectives bring. We appreciate that diversity spans multiple dimensions — racial, cultural, socio-economic, educational, opinion-based, and more.
  • Supportive - We prioritize relationships with our users, merchants, and within our team. We embrace our individuality, accept one another, and appreciate each person’s contribution to our mission.
  • Transparent - We are open with our merchants, users, and fellow team members about all aspects of our business. We are open about company successes and failures, and socialize issues to collectively problem-solve.
  • Impactful - We are motivated by the impact our work has on the world. We are thoughtful and deliberate about the way forward, and use data to guide our decisions.

Our commitment

At Upside we know that diversity drives innovation. Our differences are what make us stronger. We‘re committed to building a workplace that is representative of the communities we serve, with a variety of backgrounds, skills, and perspectives.

We recognize every person’s unique contribution to advance our mission, and we encourage our team to bring their authentic selves to work every single day.


We are deliberate about who we bring on to our team and how, choosing community job boards and investing in Unconscious Bias training to champion our diversity.


We proactively apply our company values in everything we do, so that we develop thoughtful leaders, create inclusive spaces, and develop creative solutions for our communities inside and outside the office.

Career Development

We’ve created structures to provide all team members with the opportunity to develop their outlooks, skills, and careers so we all can thrive.

Company Summary
Number of Employees
(855) 252-2151
1701 Rhode Island Avenue Northwest
7th floor
Washington, DC