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- Bachelors degree required; masters degree preferred
- 1+ years of basic market research skills with a strong emphasis on quantitative experience and consumer and shopper insights
- Preferable background at a market research agency or a research department at a consumer-oriented company
- Solid problem-solving skills
- Well versed in usage and attitude measurement, brand equity measurement, concept testing, product testing, segmentation, etc.
- Superior analytical thinking skills with the ability to synthesize complex information and derive insights
- Highly developed understanding of relevant content area (e.g., industry sector, functional topic)
- Advanced business knowledge and ability to translate research objectives into business objectives
- Full understanding of research techniques, information sources, and statistical analysis/analytic techniques as relevant to role
- Consistently delivers exceptional results and great ideas
- Track record of being results oriented; demonstrated ability to manage multiple projects and deliver results on time
- Clear and precise communicator including excellent business writing skills
- Comfortable working with statistical software packages
- Ethnography background and one-on-one interviewing skills a plus
- Highly organized, resourceful, and able to prioritize among competing demands
- Outstanding interpersonal and influencing skills; ability to work independently and collaboratively on teams and with people at all levels
- Ability to travel as needed
FOR U.S. APPLICANTS: McKinsey & Company is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by applicable law.
Certain US states require McKinsey & Company to include a reasonable estimate of the salary range for this role. A reasonable estimate of the range for new joiners for this role in the United States is $92,000 - $95,000. Actual salaries may vary and may be above or below the range based on various factors, including, but not limited to an individual's assigned office location, experience and expertise. Certain roles are also eligible for bonuses, subject to McKinseyis discretion and based on factors such as individual and/or organizational performance.
Additionally, McKinsey offers a comprehensive benefits package, including medical, dental and vision coverage, telemedicine services, life, accident and disability insurance, parental leave and family planning benefits, caregiving resources, a generous retirement program, financial guidance, and paid time off.
FOR NON-U.S. APPLICANTS: McKinsey & Company is an Equal Opportunity employer. For additional details regarding our global EEO policy and diversity initiatives, please visit our and sites.
Job Skill Code - CIAN - Capabilities and Insights Analyst
Function - Marketing & Sales
Industry - Consumer Packaged Goods;Retail
Post to LinkedIn - #LI-DNI
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LinkedIn Job Title - Market Research Analyst - Growth, Marketing & Sales Solutions
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Equal Opportunity Employment Disclaimer
McKinsey & Company is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, national origin, disability, veteran status, and other protected characteristics.