Sr. Manager, Owned Programming - Sports
Red Bull Media House North America
Santa Monica, United StatesAs part of the Owned Programming team, you will lead Sports programming across Owned channels, overseeing our platform strategy and content approach - creating smart and meaningful user journeys across RedBull.com and Red Bull TV. You will use your deep understanding of digital platforms, marketing, and compelling content in your day-to-day work with multiple cross-functional teams and seek to provide the best possible experience around key Red Bull events and projects and identify new opportunities from across the business.
Areas that play to your strengths
All the responsibilities we'll trust you with:
Ensure overall daily programming across all Owned properties including apps for key audiences across all Sports playgrounds
Define the larger Owned channels programming strategy for Bike, Motorsports including F1, Surf, Skate, Gaming, Winter, Adventure, General Sports, and Athlete Networks to fulfill the needs of our platforms, partners, and audiences
Oversee the Sports Owned programming calendar and strategy based around upcoming launches, editorial themes, and big moments
Utilize content and platform experiences to grow the audience and create great Owned channel experiences
Provide best practices and platform guidance to stakeholders across the organization, evaluating opportunities to up-level projects through things like custom development & direct-to-consumer messaging
Identify through-lines between Sports projects and Brand & Culture to drive efficiencies and bring additional audiences to the World of Red Bull
Use data and your knowledge of platform features to drive and maximize audience engagement
Collaborate with Insights, Editorial, and Direct-to-consumer and Legal teams to develop cohesive plans and guidance
Look for opportunities to create and share best-in-class case studies nationally, across regions, and globally (where applicable)
Collaborate with the HQ Owned team to stay across international initiatives and provide visibility on US priorities to reach a global audience
Your areas of knowledge and expertise
that matter most for this role:
- 5-7 years’ experience in digital publishing, content, or OTT platforms, ideally within a major multi-national media company
- Expertise in sports content and a deep understanding of digital audience trends
- Advanced understanding of content performance and optimization
- Experience or knowledge of content marketing tactics
- Experience at Red Bull or a similar consumer goods company a major plus
- Expert knowledge of the international media landscape
- Ability to proactively develop concepts and strategies from start to finish
- Demonstrated ability to identify and solve problems quickly, decisively, and independently
- Ability to effectively manage multiple projects, meet tight deadlines, and thrive in a fast-paced environment while retaining strong attention to detail
- An understanding of content analytics and performance metrics
- Knowledge of publishing systems, content management, and editorial production
- Understanding of Red Bull’s brand values and media properties is a major plus
- Travel 0-10%
- Permanent
- Benefits eligible
Looking for something else?
- Type any country, city, state...
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In the 1980s Dietrich Mateschitz developed a formula known as the Red Bull Energy Drink. This was not only the launch of a completely new product, in fact it was the birth of a totally new product category.
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